I am M.A.D. (Making A Difference) is calling on everyone to join hands anew in its fundraising campaign called Bigay-Ayuda para sa Eskwela or BIDA Eskwela Year 2.
The multi-awarded non-profit organization aims to raise at least P200,000 in 50 days from every donor’s P50 or singkwenta pocket donations with #BIDAEskwelaSingkwenta.
Collections from this social media push will help select underprivileged schools in the Philippines that have been equally affected by the ongoing pandemic.
Now on its second year, BIDA Eskwela targets to send supplemental aid to 20 initial beneficiaries from Luzon, Visayas, and Mindanao that include schools in Pangasinan, La Union, Nueva Ecija, Bataan, Bulacan, Romblon, Rizal, Metro Manila, Antique, Bukidnon, Agusan Del Norte, Agusan del Sur, Davao Oriental, Davao City, and Zamboanga City.
The nationwide, digital-centric donation drive runs from Aug. 5 to Sept. 24, in time for the opening of School Year 2021-2022 next month. (PR)